©2010
EARTHGRAINS BAKING COMPANIES, INC.
100
%
Natural
BAKERY
BREAD
EARTHGRAINS® BREAD NOW HAS ECO-GRAIN™ WHEAT.
W
H A T
I N
T A R N A T I O N
I S
E C O - G R A I N " W H E A T ?
EARTHGRAINS' BREAD. NOW WITH ECO-GRAIN™ WHEAT.
H E L P I N G T O P R E S E R V E T H E E A R T H ,
O N E F I E L D A T A T IM E .
Idaho, an odd
place for
a revolution.
Today, there are ju st a hand fu l
o f fam ily farm s in Idaho that
grow E c o -G ra in ™ wheat. A n d
there’s ju st one bread company
b a kin g w ith E c o -G r a in ™
wheat —
E a rth G ra in s
B ak in g C o m p a n ie s.
E c o -G r a in ™ wheat cu rre n tly
accounts fo r
2 0
% o f the
flo u r in o u r lin e o f
100
% N a tu ra l
24
oz.
w h o le -g ra in breads, but as o u r sales grow,
so w ill th is percentage.
T h e re ’s a lot o f "eco” this
and "eco” that these days.
"Save Energy,” "B uy G re e n ,”
"D rive Less,” "H u g a T re e .”
Som e o f it is h a rd to do, but
some o f it is su rp risin g ly easy.
T h a t ’s why we want to tell you
about E c o -G r a in ™ wheat.
T H IS W H E A T C O U L D
C H A N G E T H E W A Y
A M E R I C A F A R M S .
T h e average A m e ric a n
uses 13 7 p o u n d s o f f lo u r
a n n u a lly . It takes m illio n s
o f acres to grow all the g ra in
we re q u ire . W h ic h is why
E c o -G r a in ™ wheat is so smart.
T h an k s to a m ore sustainable
farm ing approach, E c o -G ra in ™
farm ers conserve n atu ral
resources and use less
fe rtiliz e r. T h e se are the sorts o f e n v iro n m e n ta lly
resp o nsib le things the w o rld needs m ore of.
W H E R E C A N Y O U G E T S O M E O F T H IS
E C O -G R A I N ™ W H E A T ? Y O U A S K .
A D E L I C I O U S W A Y
F O R Y O U T O H E L P T H E
E N V IR O N M E N T .
T h e E c o -G r a in ™ m ovem ent
is starting sm all, bu t w ith
y o u r help it w on’t stay that
way. Y o u see,
if m ore wheat
farm ers see
how w ell
E c o -G r a in ™
wheat sells,
they’ll be m ore
likely to grow it
u sin g these m ore sustainable
fa rm in g m ethods. T h a t ’s
where you com e in .
Now , y o u ’re p ro b ab ly go in g
to the store anyway, so why
not do a good deed w hile
y o u ’re at it ? By sim p ly b u yin g
o u r tasty and w holesom e E a rth G ra in s* bread, y o u ’re
su p p o rtin g a way o f fa rm in g that needs a ll the support
it can get. A n d you co u ld do it the next tim e you
r u n out to bu y m ilk , trash bags o r h u m m u s.
Canjour turkey
sandwich help
save the Earth?
A t E a rth G ra in s B ak in g C o m p a n ie s, we’re
co m m itted to m ak in g a real d iffe re n ce —
one wheat fie ld at a tim e. Y o u can help, too —
one sandw ich at a tim e . T h e im p act o n the
e n v iro n m e n t fro m E c o -G r a in ™ wheat so
far has been sm all, bu t w ith lots o f farm ers
grow ing it, the im p act co u ld be very big.
So, do the E a rth a favor. T r y a lo a f o f
E arth G rain s* bread and jo in the E c o -G ra in ™
m ovem ent at e a rth g ra in s .c o m
previous page 101 Better Homes And Gardens 2010 04 read online next page 103 Better Homes And Gardens 2010 04 read online Home Toggle text on/off